Authenticity, Anyone?

When it comes to digital, there is an obvious distinction between 'cleaning-up' a photograph, and all out modification. If the future of fashion editorial is going to be left in the hands of digital tech's...we're in big trouble. What is the point of actually using human models? Editorial worth looking at is created through great clothing being styled by knowledgeable editors and photographed by talented photographers on models who can dramatically convey the attainable attributes of style and beauty to a broad range of consumers. Somewhere along the line, it seems, many print magazines have gotten lazy and the plot has been lost.

If you ask any recording engineer worth their weight, they will tell you that no matter how many times they mix and master a bad album, in the end it's just going to be a bad album that's been mixed and mastered well. Clearly, media of all varieties need to give more consideration to pre-production, so the post-production doesn't have to be as intensive.

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